QR Connecting Consumer for Clúster Foodservice

This study is structured around 4 major challenges, which are:

• Nutritional challenge: communication of nutritional information (for example, nutritional composition or allergens) about the product.
• Enviromental challenge: communication of environmental information (for example, carbon footprint) about the product.
• Immersive experience challenge: transfer of immersive multimedia content (e.g. 360º videos) about the product or its manufacture.
• Relational challenge: bidirectional communication between the client and the company to improve their relationship and loyalty.

This study has required, as main actions, an analysis of the requirements of companies in the food sector with respect to the previous challenges, an analysis of current technologies/platforms to meet the previous requirements and the elaboration of a platform proposal that, using these technologies, solves the different challenges posed.

The companies participating in this project are:

• Clúster Foodservice: cluster that brings together the main companies in the food sector in Catalonia. Directs and coordinates the entire project.
• Frit Ravich: food sector company. Acts as a company in the sector from which to identify the needs for the different challenges.
• Casa Ametller: food sector company group. Acts as a company in the sector from which to identify the needs for the different challenges.
• Alimentium: technology provider in charge of the nutritional challenge.
• inèdit: technology provider in charge of the environmental challenge.
• Eurecat Centre Tecnològic: technology provider in charge of the immersive experience.
• inLab FIB – UPC: technology provider in charge of the relational challenge and the proposal of the platform that integrates the entire solution.