ZINKARAI23 – Development of Machine Learning and Generative AI models for the generation of insights on market studies.

Consumer surveys are an essential tool for companies seeking to better understand the needs, preferences and behaviors of their customers.

Zinklar is a company whose vision is to revolutionize the global market research industry.

Zinklar’s goal is to leverage AI in a way that no other company in the market research space has done so far. Not only using AI to improve isolated processes, but also to transform the way market research is conducted, offering their clients more accurate insights and more valuable business recommendations.

The goal of the project is to implement artificial intelligence (AI) technologies in Zinklar’s platform to improve survey data analysis and generate valuable insights and business recommendations. Machine learning and natural language processing (NLP) algorithms will be used to analyze and extract meaningful information from the data collected. In addition, clustering techniques, thematic analysis and topic modeling are applied to discover patterns and themes in the free-text responses.