inLab FIB is collaborating with cdmon on the development of a solution based on machine learning techniques to predict the non-renewal of contracted products. The project aims to analyse historical data and available internal information to identify behavioural patterns that allow anticipating, with a certain degree of confidence, which products present a higher risk of non-renewal.
The solution develops a predictive model capable of processing large volumes of data and generating estimates of the probability of non-renewal for the various products. These predictions provide decision-making support and enable the planning of preventive and corrective actions well in advance.
The project provides cdmon with a data-driven decision support tool, which facilitates the early identification of potential non-renewals and contributes to optimising the management of its products and the planning of the most appropriate actions.
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