A catalan group invests 550.000 euros in the startup AdQuiver, who investigates with inLab FIB from UPC in IA and Big Data. The company achieves the financing after having closed its first round of financing.
The company achieves the financing after having closed its first round of financing
AdQuiver develops its own technology, with the support of InLab FIB from the Polytechnic University of Catalonia, to optimize the process of digital advertising bids for tourism companies
A Catalan investment group with a strong presence in the real estate and tourism sector has invested 550,000 euros in the startup AdQuiver, a Canarian digital advertising company and agency specialized in specific technological development for marketing and advertising in the travel sector.
As an agency and development company specialized in Data Driven Marketing for the generation of direct sales in the tourism sector, AdQuiver is unique in the development of cutting-edge technology in this field, which has allowed it to carry its MoirAI platform, that optimizes bids advertising on the Internet, to version 3.0.
This technological development is the one that has attracted the investment group that, being a good connoisseur of the tourism sector, has highlighted the potential and importance of the technological developments that AdQuiver is carrying out, whose platform is unique in the advertising market, both for the functionalities it is developing, as well as for the data sources it uses.
This combination, as well as its disruptive vision of the sector’s future, are two of the factors that have made investors opt for this company.
“Having obtained this key support is the most important milestone in the still incipient history of the company,” says AdQuiver’s founder and CEO, Jorge Núñez, who explains that this economic injection will allow the company to have funds to face growth. In addition, the new partner will provide the company with “more knowledge in the sector, attracting future clients and developing new technological projects”, he clarifies. So this round of financing has been “a complete success” for this Canarian startup that, because of this investment, it will be able to accelerate its expansion nationwide, increasing its team and opening new offices in the most relevant cities of the tourism sector in Spain.
Thanks to its team, one hundred percent Canarian, as well as this new investment and the consent of the tourism sector for its evolution by leaps and bounds and its constant innovation, AdQuiver is now in a position to firmly bet on its growth in the national territory, as a first step towards its international expansion.
Closing 2020 with growth
With a staff of almost 20 people, the company has two areas that develop its full potential. On the one hand, the intelligent digital advertising agency, through which the company deploys advertising campaigns in key channels for direct sales. AdQuiver works on the positioning of tourism companies, turning it into sales through its direct digital channels.
On the other hand, the company has been developing MAdTech (Marketing and Advertising Technology) technologies for years. MoirAI, its main development, is the Technological Platform for Artificial Intelligence, Big Data and Business Intelligence developed ad hoc for the tourism sector, which allows optimizing the digital advertising bidding process to produce exponential sales in the direct digital channels of tourism companies. In order to do this, it uses the behavioral and context data of digital tourists at origin.
Said Technological Platform has had a strong growth thanks to the collaboration of the InLab FIB research team of the Polytechnic University of Catalonia. Its long experience has made it possible to improve processes and technologies to face the multiple challenges that the exponential growth of data requires, allowing them to take advantage of the global Paid Display ecosystem’s full potential.
Although AdQuiver’s forecasts have been affected by the health crisis derived from Covid-19, the company plans to close this year 2020 with a very significant increase in turnover, in addition to the opening of a headquarters in the Peninsula and the expansion of the team in all areas.
These movements will allow the company to continue positioning itself as a fundamental collaborator of tourist companies and destinations for knowledge at origin and generation of direct sales.
In this sense, AdQuiver will continue to bet on MAdTech technological development, validating the strategic approach that it is taking with great commitment and turning direct sales from its clients into great results.