Research and assessment of the presence of Catalonian political leaders on the net

Description 

Telefonica Spain has used inLab services to conduct a study on the presence of 326 pre-selected Catalonian political leaders on the net.

The following procedure was followed to carry out the study:

  • Five UPC researchers performed a systematic online search of information on the pre-selected politicians (Facebook, Blog, Twitter, Youtube and Linkedin).
  • Every researcher carried out the same kind of search for all the politicians (specialized search).
  • The data collected from the search was statistically analyzed and portrayed on graphic diagrams.
Duration of the project 
June, 2010 - July, 2010
Benefits for the client 

Learning how Catalonian politicians make use of social networks

Technology 
SPSS
Areas of expertise involved in the project 
inLab Team 

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