Research and assessment of the presence of Catalonian political leaders on the net

Description 

Telefonica Spain has used inLab services to conduct a study on the presence of 326 pre-selected Catalonian political leaders on the net.

The following procedure was followed to carry out the study:

  • Five UPC researchers performed a systematic online search of information on the pre-selected politicians (Facebook, Blog, Twitter, Youtube and Linkedin).
  • Every researcher carried out the same kind of search for all the politicians (specialized search).
  • The data collected from the search was statistically analyzed and portrayed on graphic diagrams.
Duration of the project 
June, 2010 to July, 2010
Benefits for the client 

Learning how Catalonian politicians make use of social networks

Technology 
SPSS
Areas of expertise involved in the project 
inLab Team 

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