What is Data Visualization - DataViz?

Submitted by Albert Obiols on Fri, 19/05/2017 - 11:17
Distribució desl estudiants de la FIB per especialitats

Purpose of data visualization

The main purpose of data visualization is to communicate complex information or ideas in a clear, precise and efficient way, in a way that helps users to analyze and reason about data and evidence.

Data visualization is both an art and a science, as the saying goes "a picture is worth a thousand words", or adapted to our times "a picture is worth a thousand lines of data."

Data Visualizations Characteristics

The rate of data creation is increasing year after year in a very remarkable way and is expected to increase even more thanks to the large number of sensors and devices that will be sending information at all times. All these data must be collected, explored, processed, stored, analyzed and finally become valuable information. We need to know how to display this valuable information in an appropriate and understandable way so that everyone can understand it and it can help with the decision making.

Briefly, we could indicate that the four key points to make a visualization would be:

  • Have a Clean Dataset: Have a clean data set in the format suitable for most viewing tools.
  • Only communicative message: Select a single message, which will highlight in each graph. According to the audience, the type of chart and the level of precision needed.
  • Choose the right graph: The form that a graph takes depends on what we want to transmit: for example, compare, distribute, etc.
  • Design and color: Highlight what interests and what not, through the use of color.

Adding interaction in views

Whenever is possible, it is recommendable to add interaction in our data visualizations, since this fact facilitates and broadens the understanding of the information we want to convey.

The goals we set ourselves when making an interactive visualization are:

  1. Put the data in context
  2. That the user is able to explore the data
  3. That the user has the possibility to find patterns and outliers

As an example of how we can find patterns, Eric Fisher created maps of the most touristic cities in the world based on the geolocation of Tweets in a work called "Locals and Tourits" that gives us a very precise idea of where they move (they Tweet) the tourists with respect to the people from Barcelona.

Title: Locals vs. Tourists Visualized Through Geotagged Images  
Credits: Courtesy of Eric Fischer, under a Creative Commons Attribution-ShareAlike license. Base map data © OpenStreetMap contributors.

Utility of the data visualization in the FIB

The inLab FIB has developed a Control Panel for the Faculty of Informatics that helps the decision making of the management team.

One of the displays we have for the Control Panel and with which it can interact, is the country study on the mobility of our students, Both those who come to study the FIB (what we call "in") and those who are going to study outside (those we call "out").

The tools we used to make this interactive data visualization are:

  • HTML, JavaScript, JQuery,  Bootstrap
  • The Leaflet bookstore to draw the maps
  • Django REST Framework for the API that gets the data in JSON format.

References:

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